Jardiance Event Project

Jardiance is a medication for effective diabetes control. The advertising campaign for the Empa-REG Outcome study showed that this drug helps reduce cardiovascular complications and mortality rates in diabetic patients.

Project Journey

This project is set in a medieval context, with scientists, marketing, and sales teams as heroes. They overcame many challenges to announce the Empa-REG study results, benefiting many people.

Detailed Description

Jardiance is a medication for effective diabetes control. The advertising campaign for the Empa-REG Outcome study demonstrated that a certain substance helps reduce cardiovascular complications and mortality rates in diabetic patients, and this substance is in Jardiance.

This is an interesting project. The Empa-REG Outcome is groundbreaking research in the pharmaceutical industry, but it faced many difficulties and obstacles when being announced to the public. Therefore, the Art Directors and Creative Directors envisioned it as a heroic journey, often seen in medieval Western films. This setting highlights the primitive environment where people travel by simple means or walk for many days, emphasizing the arduous journey of those involved.

Once upon a time, in a medieval era, there was a valuable map called the Empa-REG Outcome. It contained ways to help heart disease in diabetic patients. Three heroes decided to take this map to the capital to announce it widely, so many people could benefit from it. They faced many hardships and challenges from the start until they reached the capital. In the end, they succeeded, and the Empa-REG Outcome was announced widely.

This is a very long project, but due to the limitations of presenting on PPT, I only included some typical images here. In this project, I participated as an artist and designer, drawing and designing the segments of the story. I really enjoyed this project because it is very artistic and interesting.